AIT News Network
Brand Ambassadors who were into tax planning by signing the endorsement contracts in individual names have now been brought under service tax net with effect from 1st May 2006.
Several Service Providers who were hitherto outside the service tax net will now have to shell out service tax as the Finance Act,2006 which has now been enacted after the Presidential assent received on 18th April 2006 has expanded the definition and scope of several taxable services by substituting several amendments in the Finance Act,1994 which provides for statutory provisions for levy of service tax.
A significant change is substitution of the term “commercial concern” by the word “any person” in the definition of seventeen taxable services. Celebrities and filmstars who are acting as Brand Ambassador and providing Business Auxiliary Services were hitherto exempt from service tax as the service provided by only a “commercial concern” was within the service tax net. With effect from 1st May 2006 ; every person who is promoting the business of his client will be liable to pay service tax under the notifed taxable service of “Business Auxiliary Service”. The only solace is to small service providers who are providing taxable service of upto Rs. 4 lakh in a financial year as there is a general exemption to small service providers.
Further, the following Services are under the service tax net from 1st May 2006 as notified vide Notification No.15/2006-ST dated 25.04.2006 as under:
01. Registrar to an issue
02. Share Transfer Agent
03. ATM Operations,Maintenance or Management
04. Recovery Agent
05. Sale of Advertising Space or time
06. Sponsorship Service
07. Air Transport of Passengers embarking for International Travel
08. Transport of Goods in containers by rail
09. Business Support Services
10. Auctioneers’ Services
11. Public Relations Service
12. Ship Management Service
13. Internet Telephony Service
14. Transport by Cruise Ships
15.Credit Card related services
Further, the scope of several existing services has been-- More